BI-SU lifecycle emails 11 emails · live HTML

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Start herethe two flows, side by sidewho enters · every step · where it ends
BI-SU · Klaviyo
Two flows, two different people
Read each row left to right. These are separate Klaviyo flows and never mix — one chases an order that did not happen, the other looks after an order that did. Click any email to open it.
Flow 1 of 2
Abandoned Cart
They wanted it and stopped. Win the order back.
Tb2Er3 · draft
Who enters
Someone who reached the checkout page and did not complete the order.
Skipped if: they have not already ordered; they were not in this flow in the last 30 days.
on “Checkout Started”
first step · 1 hour
Email 1
The reminder
AC1
No selling. One working link back to the cart.
“Your selection is still here”
23 hours
Email 2
The price answer
AC2
Explains why a box costs what it does.
“Why a box of BI-SU costs what it does”
Day 4
Email 3
The terms
AC3-v1
Ninety days, free shipping, subscribe & save.
“Three things worth knowing”
Day 8
Email 4
The last note
AC4
Final call, and who BI-SU is.
“A final note about your selection”
done
Where it ends
Ends after the 4th email, on day 8.
Ends early and immediately the moment they place the order — no further emails are sent.
Flow 2 of 2
Post-Purchase
They already bought. Make the box work, then widen the range.
UUD3m4 · draft
Who enters
Someone who completed an order — any product, first time or repeat.
on “Placed Order”
first step · Day 2
The flow asks
Did they subscribe, or buy once?
checks: order tagged Subscription_F1
Subscribed
Welcome — subscribed
PP1-B
Same, without re-selling the subscription.
Bought once
Welcome — bought once
PP1-A
Sells nothing. Sets expectations.
Day 7
The flow asks
Was there Beauty Jelly in the order?
checks: order contains “Jelly”
Yes — jelly
Jelly buyer → skincare
PP2A
They take the jelly; introduce the skincare.
No — skincare only
Skincare buyer → jelly
PP2B
They use the skincare; introduce the jelly.
Day 18
Email 3 · everyone
The refill
PP3
Lands before the first box runs out.
“Sustain your ritual”
Day 28
Email 4 · everyone
The range
PP4
A month in — the Signature Set.
“What most people do next”
done
Where it ends
Ends after the 4th email, on day 28.
Everyone receives exactly 4 emails. Two of the four adapt, which is why 6 versions exist.
Both flows are DRAFT — nothing has sent. Delays run in the customer’s own timezone. Generated from the live Klaviyo definitions.
Abandoned cartSent to people who did NOT buyOne flow, four steps, day 0 → day 8. Stops the moment they order.
AC1Abandoned cart 1we kept it — remove friction
whoSomeone who reached checkout and did not buy
when1 hour later · Abandoned Cart
AC2Abandoned cart 2kill the price objection
whoSame person, still has not bought
when23 hours later · Abandoned Cart
AC3-v1Abandoned cart 3the three real terms
whoSame person, still has not bought
whenday 4 · Abandoned Cart
Or
AC3-v2AC3 alternateVOGUE JAPAN feature
whoAlternate version of the AC3 email — a spare
whennot scheduled · Abandoned Cart
Two versions written — v1 is the one in the flow
AC4Abandoned cart 4last call — who we are
whoSame person, still has not bought
whenday 8 · Abandoned Cart
Post-purchase · day 2Sent to everyone who boughtThe flow picks one of these two, on how they paid.
PP1-APost-purchase 1Afirst one-time order
whoA buyer who paid once, not a subscriber
whenday 2 · Post-Purchase Upsell
Or
PP1-BPost-purchase 1Bfirst subscription order
whoA buyer who started a subscription
whenday 2 · Post-Purchase Upsell
Bought once → 1A  ·  Subscribed → 1B
Post-purchase · day 7Sent to everyone who boughtThe flow picks one of these two, on what was in the order.
PP2APost-purchase 2Ajelly buyer → skincare
whoA buyer whose order contained Beauty Jelly
whenday 7 · Post-Purchase Upsell
Or
PP2BPost-purchase 2Bskincare buyer → jelly
whoA buyer whose order had no jelly — skincare only
whenday 7 · Post-Purchase Upsell
Bought jelly → send skincare  ·  Bought skincare → send jelly
Post-purchase · day 18 and day 28Sent to everyone who boughtNo split — everyone gets both, in this order.
PP3Post-purchase 3replenish before the gap
whoEvery buyer, as the first box runs low
whenday 18 · Post-Purchase Upsell
PP4Post-purchase 4widen the range
whoEvery buyer, a month in
whenday 28 · Post-Purchase Upsell
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